Digital & Social Media Marketing Consultant
Strategic social and digital marketing support for in-house teams and agencies
Hi, I’m Fiona O’Donoghue, your Attention Seeker.
I’m a UK-based digital and social media marketing consultant working with growing businesses, in-house marketing teams, and communications agencies. I help brands to capture the right attention of the right people, in the right places, through strategic marketing, content, and positioning (without the complexities of traditional agency models).
Marketing today is fast and fragmented. Content is churned out, and platforms are active, but many teams aren’t sure what’s actually driving results or where focus should sit next.
That’s where I come in.
With almost 20 years of working across PR, social media, and digital marketing, I understand what’s working, can fix what isn’t, and align social, content, paid and digital channels so they work well together, not in silos.
I work with founders, leadership teams and in-house marketers who know marketing matters, but need a clear, joined-up approach that makes a genuine impact on the business.
Who I Work With
Founders & Leadership Teams
When marketing matters to growth, but needs a clear focus and strong alignment with the business vision.
In-house Marketing Teams & Agencies
When teams are busy delivering but need senior oversight, clarity and direction.
Attention Seeking Services
I don’t have set packages. My work flexes depending on what you actually need, but it usually falls into the areas below.
Marketing Audits
I review your existing activity across social, content, paid and digital to understand what’s working, what isn’t, and where focus should shift.
Strategy & Planning
When you need direction, I help define platform roles, content focus, messaging and positioning, and what success actually looks like.
Consultancy
Drawing on years of big brand know-how, I can support flexibly to suit your individual needs and develop, implement and monitor organic, paid and digital marketing strategies.
Launches & Repositioning
From startups to established brands shifting direction, I help ensure marketing supports big campaigns and important business moments.
Not sure which applies?
Work & Results
As a social media consultant for in-house marketing teams and communications
agencies, I have been fortunate to work with some amazing brands over the years.
Don’t just take my word for it, this is what my clients say…
“Fiona is a proactive and strategic thinker, with a deep understanding of social media marketing. She is always on top of the latest changes and developments in the industry, which helps us stay ahead of the curve.
Fiona has helped to support our knowledge and development by sharing her expertise and insights with our team. She has also helped to manage our client campaign planning and ensure that our social media strategies deliver attention-grabbing results that meet our clients’ business objectives.
She’s also an absolute pleasure to work with and has done a fantastic job mentoring and developing our team.”
“I’ve learned so much from working with Fiona. From getting started with the fundamentals, training, and content development, she’s been there every step of the way. She mixes her technical expertise with approachability and will work with you to find the right level for your business.
I’d recommend Fiona without hesitation for all your social media needs.”
“We brought Fiona in to help us with our social media strategy for the Herts Growth Show in 2024. What can I say. We massively increased our followers, the engagement online was amazing and Fiona was full of great ideas and insight. And the event was a massive success. Highly recommend.”
“Absolutely loved working with Fiona from Attention Seeker! She’s amazing at marketing. Right from the start, she knew what we needed to do and how to do it. What really stands out is how friendly and punctual she is. Every meeting, she’s there with a smile, ready to go. She really knows her stuff, blending cool marketing tricks with a deep understanding of what we needed. The results speak for themselves. Totally recommend her if you want to up your marketing game!”
“As a start-up marketing agency, Fiona helped get us off the ground. Proactive and strategic, she provided the expert support we needed.”
“We used the services of Attention Seeker to help us create a strong social strategy to promote and raise awareness of the Herts Business Growth Show… and it was a huge success! From crafting the initial strategy, managing content, working with others to implement updates/posts to managing a full LinkedIn Ads campaign, the service provided by Fiona was first class from start to end. Knowledgeable, friendly and professional, working with Fiona was brilliant and I would have no hesitation in recommending her services.”
“Fiona has been a tremendous help in honing our social media campaigns. Incredibly helpful and on the ball immediately, Fiona was really responsive to market conditions and platforms, and never missed a beat in reacting to newsworthy posts for us, as well as posting fantastic relevant content. Highly recommended!”
“Working with Fiona was an absolute pleasure. As the Social Media Manager, she brought so much knowledge, creativity, and clarity to everything we worked on. Her experience in the digital space really shows. She just gets how to make content perform and how to connect with audiences in a way that feels both smart and authentic.
We worked closely across a range of campaigns, and I was always impressed by how strategic and sharp her thinking was. On top of that, she’s great to collaborate with. Clear, reliable, and ALWAYS bringing positive energy to the team.”