It’s been just over a week since Instagram announced a major algorithm shift, and the effects are already being felt. If you’ve noticed a change in your reach (for better or worse), this update is why.
If Instagram is part of your social strategy, this is a crucial time to pay attention to your content strategy and metrics.
Here’s a Breakdown of the Update:
- Originality and content quality: This update is a potential game-changer for small creators and businesses. The focus on originality and content quality levels the playing field, giving everyone a shot at reaching a wider audience.
- Engagement Over Followers: Previously, reach was heavily influenced by follower count. Now, content is first shown to a smaller audience. Based on engagement, the algorithm then pushes high-performing content to progressively larger audiences.
- Clamping down on copycats: If Instagram finds duplicated content or similar posts, it will recommend the original one. This incentivises creating fresh, unique content.
Instagram is the most loved social media app, with 1 in 6 working-age internet users around the world saying that it’s their “favourite” social platform. That’s more than twice as many as the number who chose TikTok (but it’s worth noting that TikTok’s popularity continues to grow too).
The new algorithm update is a positive step for the app, its users and addresses some of the complaints users and creators have had recently.
- Original Content Feeds: By prioritising originality, Instagram could surface emerging trends at a faster pace. This means more exciting, innovative content for users to discover.
- Crediting Creators: Reposted content will now be labelled with a link to the original creator, ensuring proper credit and recognition.
But with more brands and creators vying for attention, how do you stay ahead of the curve?
Here are some actionable tips:
- Find and Own Your Brand Voice: Double down on crafting original content that reflects your brand voice. Ditch the generic templates and focus on original photos, videos, and ideas.
- Quality is Key: Informative, engaging content has always been crucial, and that remains true. Know your audience and create content that addresses their needs and interests.
- Embrace New Formats: Experiment with Reels, Stories, and carousels to keep your content mix fresh and exciting.
- Analyse and Adapt: Track your performance metrics closely. See what’s resonating with your audience and adjust your strategy accordingly.
This update presents a fantastic opportunity for brands and creators who prioritise originality and quality. By embracing the new algorithm, you can leverage Instagram’s reach to connect with a wider audience.
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Get in touch today to see how I can help your brand capture attention and thrive under the new Instagram algorithm.