From the Ministry of Defence to supermarkets, cyberattacks are on the rise, and businesses of all sizes are in the firing line.
Social media accounts are a prime target for cybercriminals, looking to steal data, spread misinformation, or even launch full-blown fraud campaigns.
You might think that big companies with massive IT departments are the ones at risk.
But half of businesses (50%) and around a third of charities (32%) report having experienced some form of cyber security breach or attack in the last 12 months – and large companies aren’t the only ones getting hit.
So, how do we turn the tide and keep our social media channels safe?
Here are some actionable tips you can implement right away:
- Two-step verification: Make it mandatory for everyone with access to your social media accounts. It’s a simple step that adds a huge layer of protection.
- Educate your team. Train your employees on social media security best practices. Phishing scams are clever, so empower them to spot the fakes.
- Strong passwords. Don’t be predictable, and change them regularly.
- Preview links in social media posts. Hover over them to see the real URL before clicking.
- Keep an eye on your accounts. Monitor for suspicious activity and be proactive in identifying potential threats.
- Use social media management tools. They help you track activity and identify security risks before they become problems.
- Think before you post. Seems obvious, but sensitive information like passwords or customer data has no place on social media.
By following these simple steps, you can significantly reduce the risk of a social media security breach.
Prepare for the Worst
Even the most vigilant brands can get caught off guard. That’s why having a cybersecurity incident response plan is crucial. Think about how you’ll handle a data breach or a hacked account. Swift action can minimise the damage and get you back on track.
If you need a helping hand to review your social media accounts and implement any of the above, I can help you develop a comprehensive social media strategy that prioritises security and keeps your brand thriving online.
