The New Era of Social: Integrating SEO for Maximum Visibility
Search and social media have been working more closely together for a while, but with recent developments such as Google’s integration of Instagram content into search results, the traditional boundaries of SEO have expanded dramatically. Why Social Media Is the...
Why Social Media Demands a New Approach From Marketers In 2025
In the fast-paced world of social media, change is the only constant. In 2024, there have been notable shifts, with major platforms such as Instagram, YouTube, LinkedIn, and TikTok undergoing significant algorithm updates in response to changes in how people use...
Actionable Social Media Audits: Key Takeaways from the Marketing Freed Podcast
A successful strategy not only requires clear goals but also a clear view of your current situation. This principle applies to social media too. In a recent interview on the Marketing Freed podcast with David Richter, we dove into the power of social media audits for...
Instagram’s New Algorithm Update
It’s been just over a week since Instagram announced a major algorithm shift, and the effects are already being felt. If you’ve noticed a change in your reach (for better or worse), this update is why. If Instagram is part of your social strategy, this is...