Why Social Media Demands a New Approach From Marketers In 2025

by Attention Seeker | Oct 2, 2024 | Organic Social, Social Media Marketing, Social Media Strategy, Social Media Trends

In the fast-paced world of social media, change is the only constant. In 2024, there have been notable shifts, with major platforms such as Instagram, YouTube, LinkedIn, and TikTok undergoing significant algorithm updates in response to changes in how people use...

Actionable Social Media Audits: Key Takeaways from the Marketing Freed Podcast

by Attention Seeker | May 30, 2024 | Organic Social, Social Media Marketing, Social Media Strategy

A successful strategy not only requires clear goals but also a clear view of your current situation. This principle applies to social media too. In a recent interview on the Marketing Freed podcast with David Richter, we dove into the power of social media audits for...

Instagram’s New Algorithm Update

by Attention Seeker | May 9, 2024 | Organic Social, Social Media Marketing, Social Media Strategy

It’s been just over a week since Instagram announced a major algorithm shift, and the effects are already being felt. If you’ve noticed a change in your reach (for better or worse), this update is why. If Instagram is part of your social strategy, this is...

Social Media Security: Don’t Let Your Brand Become the Next Headline

by Attention Seeker | May 8, 2024 | Organic Social, Social Media Marketing, Social Media Strategy

From the Ministry of Defence to supermarkets, cyberattacks are on the rise, and businesses of all sizes are in the firing line.  Social media accounts are a prime target for cybercriminals, looking to steal data, spread misinformation, or even launch full-blown fraud...

From 2021 to 2024: How Social Media Marketing Has Changed and What Lies Ahead

by Attention Seeker | Apr 11, 2024 | Organic Social, Social Media Trends

It came to my attention (thanks to Facebook memories, perhaps ironically) that it’s been three years since I became “Attention Seeker”. Whilst we all know the social media world moves quickly, the third anniversary of entering freelance life has made me reflect on how...

The Organic Social Revolution: Building Trust, Driving Sales, and Strengthening Brands

by Attention Seeker | Jun 7, 2023 | Organic Social

The impact of organic social media and content marketing on sales and lead generation is often underestimated. It’s a free space for brands to play, so how much value does it really add, right?! Wrong! When implemented strategically and as part of a...