Why Monthly Marketing Reports Don’t Tell You What Really Matters
As I write this, it's the first week of February. The sun hasn't made an appearance in what feels like an eternity, and it’s monthly reporting time… again. I swear these come around faster than anything else. Maybe because it’s my least favourite part of the job, even...
The Social Media Reset: How This Year Means 2026 Will Be Different
It’s that time of year when our feeds are full of “predictions.” What can we bet on happening in the social media marketing world next year? The race to share opinions and then look back in a year to say, "I was right!". But beyond speculation on algorithms, new...
The New Era of Social: Integrating SEO for Maximum Visibility
Search and social media have been working more closely together for a while, but with recent developments such as Google's integration of Instagram content into search results, the traditional boundaries of SEO have expanded dramatically. Why Social Media Is the New...
Why Social Media Demands a New Approach From Marketers In 2025
Discover how recent changes to social media algorithms on platforms like Instagram, TikTok, and LinkedIn are reshaping marketing strategies.
Actionable Social Media Audits: Key Takeaways from the Marketing Freed Podcast
A successful strategy not only requires clear goals but also a clear view of your current situation. This principle applies to social media too. In a recent interview on the Marketing Freed podcast with David Richter, we dove into the power of social media audits for...
Instagram’s New Algorithm Update
It's been just over a week since Instagram announced a major algorithm shift, and the effects are already being felt. If you've noticed a change in your reach (for better or worse), this update is why. If Instagram is part of your social strategy, this is a crucial...