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Why Social Media Demands a New Approach From Marketers In 2025
Discover how recent changes to social media algorithms on platforms like Instagram, TikTok, and LinkedIn are reshaping marketing strategies.
Actionable Social Media Audits: Key Takeaways from the Marketing Freed Podcast
A successful strategy not only requires clear goals but also a clear view of your current situation. This principle applies to social media too. In a recent interview on the Marketing Freed podcast with David Richter, we dove into the power of social media audits for...
Instagram’s New Algorithm Update
It's been just over a week since Instagram announced a major algorithm shift, and the effects are already being felt. If you've noticed a change in your reach (for better or worse), this update is why. If Instagram is part of your social strategy, this is a crucial...
Social Media Security: Don’t Let Your Brand Become the Next Headline
From the Ministry of Defence to supermarkets, cyberattacks are on the rise, and businesses of all sizes are in the firing line. Social media accounts are a prime target for cybercriminals, looking to steal data, spread misinformation, or even launch full-blown fraud...
From 2021 to 2024: How Social Media Marketing Has Changed and What Lies Ahead
It came to my attention (thanks to Facebook memories, perhaps ironically) that it’s been three years since I became “Attention Seeker”. Whilst we all know the social media world moves quickly, the third anniversary of entering...
The Organic Social Revolution: Building Trust, Driving Sales, and Strengthening Brands
The impact of organic social media and content marketing on sales and lead generation is often underestimated. It's a free space for brands to play, so how much value does it really add, right?! Wrong! When implemented strategically and as part of a comprehensive...
